Before, I did a discussion post regarding whether or not you should judge a book by its cover. (The answer is no, btw.) HOWEVER-- This is different. This post, as you may have guessed, is regarding WHY having a nice book cover is extremely important.
Here are three plain reasons why:
1. I don't want to be seen in public with an ugly book.
2. If the book cover is unattractive, then it sells terribly. (You already know. You can have the best synopsis in the world, but if that cover is ugly, there is a very small chance that someone will be attracted to it in the first place, pick it up, and read it. Much less purchase it.)
3. People say to not judge a book by its cover, but a lot of us do it anyway.
I think you can agree with me that the cover is what attracts a reader to a book in the first place, right?
Let's say that an ugly book is stacked with other pretty books at a bookstore. The buyer would be attracted to the pretty books. Yes.
Let me just say that I've encountered a handful of people that thought "The cover was pretty, so I bought it. I don't even read."
I can recognize what type of book a book is because I've been book blogging for quite a while. I know what a stereotypical dystopian novel would have as a cover, or a contemporary romance novel. Those covers attract me.
The cover matters. A lot.